Sarah Bützler

Sarah Bützler received both her bachelor’s degree in Business and Languages in 2020 and her master’s degree in Business Administration in 2022 focusing on Strategy, Management, and Marketing at Friedrich Schiller University (FSU) Jena. During her master‘s, she spent a semester abroad as an exchange student at Åbo Akademi University in Turku, Finland. Additionally, she was selected to be part of the FSU’s Honours Programme for Future Researchers in 2021. Her master‘s thesis and honours project evolved around micro-level processes of stigmatization in the gig economy. While studying, she worked as a student assistant at the Chair of Strategic and International Management. Sarah Bützler joined Mike Geppert’s team at FSU in October 2022 as a PhD student.

• Multinational enterprises
• Contemporary business models (e.g., gig economy)
• Social evaluation (e.g., stigma theory)
• Cognitive linguistics (e.g., conceptual metaphor theory)

Presentations and workshops

2024: "Hazy, suppressed, and lived stigma—Making sense of the individual formation of stigma in a stigmatizable context" (written together with J. Goldenstein, D. Pastuh und M. Geppert) at EGOS 2024 conference in Milan, Italy.

2023 "'Just a Job': Individual Perception of and Response to Core Stigma in the Gig Economy"  (written together with J. Goldenstein, D. Pastuh and M. Geppert) at WORK2023 conference in Turku, Finland.

2024: shortlisted (Top 3) for the 2024 Teaching Award (best course concept) en at Friedrich Schiller University Jena

2024: Teaching Award of the Faculty of Economics and Business Administration en at Friedrich Schiller University Jena