New marketing video of the faculty

Introduction of the study focus "Strategy, Management and Marketing"
Studienschwerpunkt "Strategy, Management and Marketing"
Image: Jasmin Thiele
  • Liberty

Published: | By: Kristina von Rhein

The major in "Strategy, Management and Marketing" at the Faculty of Economics and Business Administration at the University of Jena combines the sub-disciplines of strategic and international management, organization, leadership and human resource management and marketing. In addition to specific factual knowledge, the training also imparts transferable generalist knowledge, which is increasingly in demand in today's everyday management with its long half-life. The education trains analytical, social science-empirical and conceptual-theoretical skills and has a high application orientation.

More information are provided here: 👉 https://www.wiwi.uni-jena.de/472/smmExternal link

Actors:
Hanna Pesina, Kevin Möller, Margaretha Schlegel, Lilit Rubinyan, Alexandr Popkov, Leonid Popkov, Jule Fleischer, Prof. Nicolas Zacharias

Conception and project management:
Margaretha Schlegel, Kevin Möller, Stephan Lock, Thu Hoa Dieu Ly, Hanna Pesina

Director and editor:
Stephan Lock

Camera:
Stephan Lock, Kevin Möller

Drone:
Florian Müller

Music:
The Center Isn't Holding - National Sweetheart (YouTube Royalty Free Lizenz)